Every mid-autumn festival, Lotte Hotel Hanoi offers batches of scrumptious mooncakes, providing the essence of cuisine and culture for a memorable experience of family reunion. There is no exception to this year – great tastes are still carefully packed and sent to every family but in the form of a fresher and more modern packaging design.
The design was inspired by Vietnamese A Dai and the architecture of Lotte Center Hanoi, wrapping itself in the garments of authentic classics mixed with blazing modernity. The mooncake packaging is like a beautiful piece that connects the charm of the past and the present.
The combination of two colors – ivory white and classic blue, has created an elegant and luxurious look as a whole. There was sharply detailed debossing as well as glitter and shimmer gold foil printing.