Every mid-autumn festival, Lotte Hotel Hanoi offers batches of scrumptious mooncakes, providing the essence of cuisine and culture for a memorable experience of family reunion. There is no exception to this year – great tastes are still carefully packed and sent to every family but in the form of a fresher and more modern packaging design.
The design was inspired by Vietnamese A Dai and the architecture of Lotte Center Hanoi, wrapping itself in the garments of authentic classics mixed with blazing modernity. The mooncake packaging is like a beautiful piece that connects the charm of the past and the present.
Accompanying as a strategic & creative partner, we have cooperated with Formul8 agency from Singapore to develop the MB Private’s branding launched in November 2019.
Sharply detailed debossing as well as glitter and shimmer gold foil printing.