Lotte Hotel Hanoi

Mooncake Packaging

2021

Print Production
Lotte Hotel

Delightful Lotte

Every mid-autumn festival, Lotte Hotel Hanoi offers batches of scrumptious mooncakes, providing the essence of cuisine and culture for a memorable experience of family reunion. There is no exception to this year – great tastes are still carefully packed and sent to every family but in the form of a fresher and more modern packaging design.

The design was inspired by Vietnamese A Dai and the architecture of Lotte Center Hanoi, wrapping itself in the garments of authentic classics mixed with blazing modernity. The mooncake packaging is like a beautiful piece that connects the charm of the past and the present.

Color Palette

Accompanying as a strategic & creative partner, we have cooperated with Formul8 agency from Singapore to develop the MB Private’s branding launched in November 2019.

Technique

Sharply detailed debossing as well as glitter and shimmer gold foil printing.

Details

Client

Lotte Hotel

Outcome

Behance Packaging Gallery

View more

behance.net

Year

2021

Scope of work

Ideation, packaging & production