MB Private
Brand Identity
2021
MB Private: the very first
private banking service
in Vietnam
Beyond business.
Beyond banking.
Marrying Swiss expertise with Vietnam’s leading bank, MB Private is a holistic financial solution designed to support every ambition.
Setting a new milestone, MB Private marks the beginning of a prestigious joint endeavour with Swiss private bank Bordier & Cie to create a holistic financial solution that will redefine how you shape your wealth and legacy.
Accompanying as a strategic & creative partner, we have cooperated with Formul8 agency from Singapore to develop the MB Private’s branding launched in November 2019.
During the implementation, the initial concept created by Formul8 encountered an obstacle on how to accurately convey the definition of “Private Banking Service” in the context of the Vietnamese language. Therefore, as a local consultant, we have provided appropriate solutions for the brand to be successfully launched as expected.
Details
Year
2021
Scope of work
