Zing Play, which is managed by VNG Corporation, provides various games for everyone with a vision of “whoever you are, we have a game for you”.

They’ve demonstrated their capability and prestige over many years. By brand repositioning campaign, they aim to elevate themselves and expand the target market to SouthEast Asia and the world.

Our challenge was to evolve the previous logo to become moderner, more energetic, more dynamic, and appropriate for the world market. We had sketched numerous versions to find out the most suitable one as you can see.

We depicted the fox head by the modern 2,5D graphic style with sharp lines, interweaving with gradient effect to develop a striking logo when placing on marketing and community publications.