MB Priority Key Visual

& Interior Design


MB Bank

MB Priority: Re-tailoring

to meet the aspirational life

MB Priority is designed to fit the way of the aspirational life – on their own terms and by their own design. Seamless and sophisticated, MB Priority will help Asia’s elite gain the edge through a suite of solutions that empower them to bank effortlessly and live exuberantly.

Tailored for the aspirational life, MB Priority offers an enhanced range of premium services and solutions designed to meet the ambitions of the affluent in Vietnam as well as upwardly mobile consumers. Backed by MB, one of Vietnam’s top banking groups, MB Priority will target a growing market of affluent consumers representing one of the region’s largest growth opportunities.

Developed in parallel with MB Private, MB Priority has the look and feel of a high-class banking service brand when using the same primary color of dark blue and metallic silver. That’s why the mission to build up this brand requires a distinct segmentation compared to MB Private. But it still creates specific competence to rivals in the premium banking service segment of Vietnam.



MB Bank


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Scope of work

Brand identity, Creative content, Spatial branding experiences, Print production