Since receiving the brief, we were so excited and came up with many interesting ideas. And here is the fruit we had been dedicated to.
We would like to express the spirit of fast food into the McCafé mooncake packaging which is convenient, easy to use, and creates a playful experience for the customers. Therefore, we considered creating a small but effective box that can contain 4 mooncakes and a ceramic cup as a special gift.
The mooncake box was designed to be open up to 180 to distinctly show the containers which are placed in separate hafts, generating an enjoyable experience for customers while they pull out each part and explore the cakes and a gift inside. For guaranteeing the closure of the box, we use the metal catch to keep it stable.
On the top of the box, we illustrated a vivid artwork that expresses the various combinations of McCafé mooncakes’ ingredients and the widespread drink of the brand, which create a fresh, classic, and scrumptious taste of the festive season for customers to enjoy.