Hoiana combines a fantastic beachside location and centuries-old tradition with sophisticated elegance and vibrant entertainment. As Vietnam’s first and finest integrated resort, Hoiana takes visitors to the heart of one of Vietnam’s most fascinating and beautiful provinces, Quang Nam, holding natural and cultural treasures. It spreads from the rich history of Hoi An
and My Son to the wild beauty of Cham Island
Biosphere Reserve.

Receiving only the logo and visual motif (X symbol) from Hoiana Hotel & Suites was not only a challenge but an opportunity for our team. We were asked to lean on those little resources to design a whole package of collateral items with the very high standards required from the owner – Rosewood Hong Kong Corporation.

Our next challenge for the second one as New World Hoiana Hotel & Residence was to re-position the hotel branding through touchpoints that are the system of collateral items. It was needed to separate with the level of Hoiana Hotel & Suites but still must be similar to the other New World Hotels that already existed in Vietnam.